Social media is a robust instrument—a lot in order that it is turned an Australian tween right into a multi-millionaire enterprise mogul at an age when most of us had been nonetheless watching cartoons. At simply 11, she’s principally set for all times—however some marvel if that is applicable for a child who’s so younger.
11-year-old millionaire influencer Pixie Curtis has earned greater than $21 million from promoting toys and hair equipment.
She’s each a “businesswoman and a enterprise, lady” as Nicki Minaj as soon as put it, and her runaway success has received her legions of followers on-line. Alongside together with her little brother, Hunter, she enjoys the type of high-flying life most of us can solely dream of, jet-setting to tropical holidays and accompanying her mom, Australian publicist and businesswoman Roxy Jacenko, 43, to pink carpet occasions.
Pixie Curtis’ mother has stated she’ll be capable of ‘retire’ by the age of 15 after making a lot cash promoting hair bows, toy putty and fidget spinners.
Curtis has leveraged her and her mom’s fame—to not point out the infamy of her Bitcoin investor and stockbroker father Oliver Curtis, who was despatched to jail for insider buying and selling in 2016—to launch a number of of her personal product traces.
Her mother and father helped her begin a fidget spinner enterprise through the pandemic, which is reportedly pulling in $130,000 a month for the little lady—that alone is sufficient to make her an 11-year-old millionaire a number of instances over.
However Curtis additionally has a wildly in style line of hair equipment for ladies known as Pixie’s Bows that is featured in Australia’s largest chain of department shops, Myer, and he or she has branched additional into the toy enterprise with traces of toy putty and slime for youths.
And right here we had been pondering our childhood lemonade stands and Lady Scout cookies had been some sort of achievement!
Pixie Curtis repeatedly paperwork the upscale life-style her 11-year-old millionaire standing affords on her Instagram.
Very like her glamorous mother, Curtis loves a superb day of purchasing and repeatedly shares her purchasing hauls in movies on Instagram. Most not too long ago, she shared her haul from her “Sunday store” which incorporates high-end cosmetics, garments and skincare merchandise.
Curtis filmed herself pulling a number of gadgets from numerous purchasing baggage, together with a pack of Too Confronted “lip injection” plumping gloss and a bronzing stick from cosmetics firm Mecca Max. She additionally confirmed off a bottle of Sol de Janeiro fragrance and two candles by luxurious model Byredo—which price $94 every.
However probably the most cherished merchandise she purchased on her “Sunday store” was a pair of shoes from the long-lasting Australian model Ugg which run $140—and which she’ll in fact develop out of in six months tops.
Curtis has sparked backlash on-line from individuals who say she’s too younger for her life-style and her mom needs to be letting her be a child.
“Why does an 11-year-old want ‘lip injection plumper?'” one Instagram person demanded. “This lady’s going to want a whole lot of remedy when she’s older.” One other subtly shaded Jacenko for permitting her daughter to buy cosmetics particularly designed to “right” her look at such a younger age. “I’m undecided why you or whoever drove you to the shop really feel you’ll want to cowl up your pleasant face with make up.”
Others challenged Curtis to do extra together with her wealth than merely buy groceries.
“I’ve a terrific concept,” one person wrote. “Drive to your native youngsters’ hospital at Randwick and spend the day with youngsters much less lucky.” The Instagrammer went on to induce Curtis to “respect what you have got.”
Curtis’ purchasing haul will not be the primary time she’s sparked outrage. In 2022, her lavish $40,000 birthday sparked a lot backlash that Jacenko went on the Australian morning present “As we speak” to defend the bash.
“Everybody’s going to have an opinion,” Jacenko informed the “As we speak” hosts. “The fact is… we’re right here for a short while, and I need to be sure that my youngsters have the most effective alternatives they will, and if we will afford to do it while additionally being charitable… I believe there’s nothing fallacious with that.”
One individual on Instagram defended Curtis on related grounds. “I’m struggling to know why grown ladies are making unfavorable feedback on a younger lady’s publish,” one person wrote. “She is a younger lady who’s discovering her approach on this massive exhausting world, making judgments isn’t doing anybody any good.”
Hopefully, Curtis has room to simply be a child in between being a multi-millionaire enterprise mogul. Her mom stated it greatest—we’re solely right here for a short while.
John Sundholm is a information and leisure author who covers popular culture, social justice and human curiosity subjects.
